→ Develop and execute comprehensive social media strategies to achieve brand objectives.
→ Create, curate, and manage engaging content across various platforms.
→ Monitor and respond to audience engagement, comments, and messages.
→ Stay informed about industry trends and implement new features or tools to enhance social media presence.
→ Collaborate with marketing, sales, and design teams to ensure cohesive brand messaging.
→ Plan and execute paid social media advertising campaigns, optimizing for target audience reach and engagement.
→ Utilize analytics tools to measure the success of social media campaigns and provide regular reports on key performance indicators (KPIs).
→ Foster relationships with influencers and partners to expand brand reach.
→ Stay abreast of platform updates, algorithm changes, and emerging trends in social media.
→ Monitor and manage online reputation and address potential issues or crises.